MassAccess 2013 Spring Mini-Conference, part 3: Design and Branding

As community access and media centers increasingly leverage the tools of professional industry, it is important to recognize design and branding as components of your company and productions. WGBH and its in-house design department have been at the forefront of this subject for many years where they handle much the same collateral as community stations (show opens, production graphics, animations, DVD labels, promo postcards, letterhead, etc.) Join us and our panel as we discuss the importance of creating a consistent brand identity, and how extra attention to design will go a long way.